Process: Joe Nichols

This is the first project I designed at Hatch, we started it a few weeks ago and I just finished printing the type this week! Annie and I designed this poster for the Joe Nichols' fan club show, which is taking place this week as part of CMA Fest.

This is the background, which Annie printed last week. Usually, we have pretty free reign as far as colors go, but the client specified she wanted a solid orange background with black type, so that's what we printed.

Here's the poster as it's being printed. Those black lines on the side of the paper are the 'straps' or 'ribbons' that hold the paper onto this automated carriage press. Most Vandy's have to be hand-cranked, so a printer has to follow the carriage all the way through by turning a handle (and thus, it's easier to pull the paper out at the end of a print and then bring the carriage back). The back press is awesome because it's switch-operated, so there's no handle cranking (and my arm is much less tired because of it!), so the paper gets carried back to the beginning where I can then take it out of the grippers.


And here's the finished print! (It's much less orange in these photos, but I like it that way). TA DAA!