I am so excited to post this project! I've been interning at
YIU Studio in Seattle since January, and Henry (the Creative Director and company founder) will be having a baby boy next month! Since it's the Chinese year of the rabbit, he wanted to make a baby shower invite with that theme. I had the honor of designing and screen printing these (with the help of
Ariel Nebeker, the lead designer at Yiu Studio, and design direction from Henry).
The concept was 'postcard as poster,' since we could only screen print at a specific size. So as the postcard is opened, the type is revealed.
The bottom portion is a tear-off rsvp postcard, so people can check 'yes' or 'no' and then stick it in the mail.
I love the way the screen printing distressed the type in interesting ways, to make it look more like old chinese printing.
I am so excited to post this project! I've been interning at YIU Studio in Seattle since January, and Henry (the Creative Director and company founder) will be having a baby boy next month! Since it's the Chinese year of the rabbit, he wanted to make a baby shower invite with that theme. I had the honor of designing and screen printing these (with the help of Ariel Nebeker, the lead designer at Yiu Studio, and design direction from Henry).
The concept was 'postcard as poster,' since we could only screen print at a specific size. So as the postcard is opened, the type is revealed. 
The bottom portion is a tear-off rsvp postcard, so people can check 'yes' or 'no' and then stick it in the mail.
I love the way the screen printing distressed the type in interesting ways, to make it look more like old chinese printing.
No comments:
Post a Comment